The challenge
How can we stand out on social with paid ads?
Homeware is a heavily crowded market. There are thousands of options for people to pick from whether it's brand, style, material etc. For Swyft to stand out on the news feed of their prospects there needs to be a compelling reason why someone will pick them - or even remember them in the first place.
The Approach
Launch AR experiences on Facebook and Instagram with App-less AR on the web
Each time a visitor hits the Swyft site there's a chance our AR ads could be shown to them on a simple remarking basis. This is all we need to remind people who's shown interest that we've got the ability to alleviate their anxieties that stopped them purchasing in the first place - does it fit and does it suit?
AR answers these questions rapidly for the shopper with most feeling comfortable after about 20 seconds in AR to complete their purchase.
